• Peel Design
  • What We Do
  • How We Do It
  • Who We've Worked With
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  • Design Research

    Understanding context is critical for successful design. Peel takes a psychological approach to formal research and uses it to help you understand your customers, their behaviors, environments, and aspirations. Peel creates custom tools and uses projective methods to generate valuable insights that lead to new product development.

    Strategy

    Peel can help you find and communicate industry trends, analyze the competition, and solidify your direction in order to find the sweet spot for a product or service.

    Usability & Evaluation

    Releasing a product without adequate testing can create tremendous financial risk. Once an idea, concept, or product exists, Peel can evaluate and improve it. Using ergonomic heuristics, concept evaluation, and usability testing, we can optimize the product to fit the user within a targeted market.