Coca-Cola was developing a fountain dispenser with more than 100 flavors! Peel conducted ongoing evaluation and usability testing to inform the design direction of the graphical and physical interfaces. Human factors heuristics were applied to optimize the usability and enjoyability of the experience for consumers, maintenance, and the purchasers. The dispenser is being rolled out and will soon be in a restaurant near you.

Isabella knew it wanted to create a photo-sharing product, but didn't know what the product would be or what market to target. Peel conducted primary research with pairs of friends and relatives to learn how people in particular demographics are sharing photos, what's working and what's not, and what opportunities lie in the future of photo-sharing. The target market, product features, aesthetics, and product name were defined. The product, Vizit, has gotten rave reviews and is now out on the market.

MTV wanted to better understand its American market. Peel conducted primary research with youth to explore factors influencing happiness and get into the minds of their targeted market. Discussion groups were held in Starbucks throughout the country. Collaging was used to get at youth aspirations and to prime the participants for the discussion. A prioritization exercise allowed MTV to discover what was most important to their target audience. Hypotheses were supported and new areas determining and influencing youth happiness were found and are being integrated to MTV's strategy.

XM Satellite Radio wanted to create the next generation of handheld music products. A study was done to understand what's working and what's not with current handheld products, as well as understand expectations for future product. Participants created a visual representation of their ideal product. Likes, dislikes, forms, and features emerged and were translated into design.

More than ninety million adults in the United States use a computer keyboard. Jasper Designworks wanted to evaluate the ergonomic impact of their Freeboard keyboard to understand its benefit in terms of comfort, health, and productivity. The keyboards were installed in a high-profile financial company in New York City. Seated work posture, wrist angle, and measures of comfort were taken. The impact of the new keyboard was used for marketing, and design recommendations were implemented.

Before speech or language was developed, hand gesture was an important mode of communication. As a means to find a compelling, easier way to interact with computers, FingerWorks developed a MultiTouch surface, a common surface for keyboard, cursor positioning, and gestural input. A study was done to compare MultiTouch against the mouse and touchpad for speed, preference, and wrist posture. FingerWorks was purchased by Apple and the technology developed is currently integrated into Apple's computers, iPhone, and iTablet.